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Search engine optimization (SEO) primarily focuses on designing a website to improve its search engine result placement for specific keywords. This involves various techniques and strategies that enhance the visibility of a website on search engine results pages, driving more organic traffic to it. By targeting specific keywords relevant to the website's content, businesses can ensure they are more easily found by users searching for those terms.

The strategies employed in SEO include keyword research, developing high-quality content, optimizing web page structures, improving site speed, and enhancing user experience. All these practices are centered around enabling search engines to better understand the site’s content and relevance, leading to higher rankings when users search for topics related to the targeted keywords.

While other choices address factors related to search engines and websites, they do not capture the essence of SEO's primary goal, which is increasing a website's visibility in search results specifically through keyword optimization.